American Spindle style guide.American Spindle primary mark.American Spindle logo.American Spindle logo variation.Sketch process of logo design.American Spindle business card front.American Spindle business card back.Sketch process of American Spindle business card.

Design: American Spindle

A brand update for American Spindle to breathe new life into the image of the company.

22' - 22'



Illustrator






Contribution

I created a branding package for American Spindle which included logos, icons, type, color, tone & voice, and style guide. I implemented the branding package into resources like the website, business cards, and email signature. Research for creating appropriate branding elements involved interviewing the company owner and studying brands selling similar products and services. All design was completed with Illustrator.

Improvement

For the resources I was allocated to complete this project, I'm honestly pretty happy with how everything turned out. Given more time and budget, I would have worked on letterheads, presentation templates, and more.

Material